Hi there and welcome! I’m Justin Campbell-Platt and I’m a product and experience designer, strategist and writer. Whilst I’m currently working as VP of Product at [company currently in stealth]; I’ve always been fascinated by what makes a product great, and what goes into scaling that product’s impact. Many of my previous experiences have acted as catalysts for my growing curiosity as I’ve:

  • Worked as a UX designer alongside product managers and other talented user experience designers in an app startup in Silicon Roundabout (in Shoreditch, London)
  • Helped a Deloitte Technology Fast 500 software company build retail solutions
  • Built a media company in my early teens that allowed me to better understand what went into making high-quality films of Hollywood and apps of Silicon Valley that were drastically influencing their cultures.

Professor and researcher, Don Norman, has a quote in his book Emotional Design which perfectly encapsulates my relentless curiosity. “Designers will never lack for things to do, for new approaches to explore,” and as you navigate my website, you’ll discover that this has very much been the case for me. My collection of articles is a sum of me attempting to self-educate myself on the human condition, product design, the creative process, art, startups, strategy, marketing, and much more. I consider all of these varying topics extremely important to becoming a designer, or master of a profession for that matter, who can create products that provide great value and impact to the human experience.

If you’re looking for shorter, a more official, and copy-paste-able bio (with photos for my friends in media) – you can find my press kit here.


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For those extra keen strategists, I’ve created The War Room, a personal, fortnightly letter with tactical recommendations, to help you hone your strategic mind and move swiftly into implementation and action. It’s free and I’d like to invite you to sign up and get them too. The War Room is a place where the best strategic minds collide and discuss tactically on their next moves and big plays:

I’m In!

You’re welcome to follow my journey even closer via my Facebook and Instagram. For those wanting to converse with me directly with a quick question, you can reach me on Twitter (where I definitely read and usually reply to your thoughts).

(For my friends in media – please find my press kit here).

Connect with Justin.

The best way to tell me your thoughts is to post a comment on the blog, or on any video from the Lessons on Strategy Show on YouTube or contact me on Twitter @justincampbellp. I can’t respond to all questions, but I love to read about your thoughts and implementations of strategies you’ve learnt about.

For anyone looking to get a more advanced insight into the minds of the top strategists; I’d highly recommend The War Room. This is my FREE members-only club that provides your inbox with the occasional (we don’t do spam) yet value-packed email containing the secrets of history’s best progressors and my top recommendations for articles, videos and books to hone strategic mind: