Hi there and welcome! I’m Justin Campbell-Platt and I’m a product and experience designer, strategist and writer. Whilst I’m currently working as VP of Product at Trutify; I’ve always been fascinated by what makes a product great, and what goes into scaling that product’s impact.
Many of my previous experiences have acted as catalysts for my growing curiosity as I’ve:
- Worked as a UX designer alongside product managers and other talented designers/developers at an app startup in Silicon Roundabout (Shoreditch, London),
- Helped a Deloitte Technology Fast 500 software company build retail solutions for some of UK’s largest brands,
- Built a media company in my early teens that allowed me to better understand what went into making high-quality films of Hollywood and apps of Silicon Valley that were drastically influencing their cultures.
Professor and researcher, Don Norman, has a quote in his book Emotional Design which perfectly encapsulates my relentless curiosity:
“Designers will never lack for things to do, for new approaches to explore”
and as you navigate my website, you’ll discover that this has very much been the case for me.
My collection of articles is a sum of my attempts to self-educate on subjects like the human condition, product design, the creative process, art, startups, strategy, marketing, and much more.
If you’re looking for shorter, a more official, and copy-paste-able bio (with photos for my friends in media) - you can find my press kit here.
Frequently Asked Questions
Where/what did you study?
I attended University of Arts London (LCC), studying Information and Interface Design (BA), but cut my time there short as I dropped out at 19 years old to pursue my preferred, faster-paced method of education - building real products in startups.
Why do you write?
From my building my first review-focused media company, to working as a media intern at Future Plc’s own T3 Magazine and TechRadar, to working even as a Media Coordinator for an international non-profit in countries such as Brazil, Canada, and Ireland; I’ve definitely had my fair share of unique professional opportunities to put my experiences and thoughts into words. But ultimately it’s the continuous act of sharpening the mind and, as author William Zinsser points out, exploring a question and taking control of it - that brings me in front of the keyboard from time-to-time. Writing is a part of my research process. To come into contact with good or bad experiences, and draw from them what is important, necessary, and true.
What advice do you have for those early in their career?
Turn down large offers, don’t complain, and surprise yourself. (Explore this and more lessons in this article).
How can I stay in touch?
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